"Our new logo is our emblem. It symbolizes the choices we make every day as a leading publisher and developer of interactive entertainment – choices based on our vision of gaming and our assessment of what players want. Just as we stand by each of our choices, we stand by our logo. The first step toward the future begins here."
The new logo will first appear on the upcoming games XIII, Beyond Good & Evil, Prince of Persia: The Sands of Time, Tom Clancy's Rainbow Six 3, Tom Clancy's Ghost Recon: Jungle Storm, and Uru: Ages Beyond Myst.

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