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Karl W
04 May, 2005

Activision Buys Toys for Bob

Xbox News | Another company merge is now official! Activision has bought Toys for Bob, the makers of the upcoming Madagascar video game.
That's now two company merges in a week! Today, Activision announced that it has acquired game developer 'Toys For Bob', the makers of the upcoming Madagascar video game that's based on Dreamworks' animated feature film. So why is this so great? It's because Activision now has around 1,000 employees.

The two companies have been working together since 2002, mostly on Madagascar. Toys For Bob was founded in 1989 and is probably best known for the games in their Star Control series which were published by Accolade. Toys For Bob is also currently in pre-production of an unannounced Activision title which is expected to be released in 2007.

"Toys For Bob's talented team, led by proven management, will further expand our leading development resources," said Kathy Vrabeck, president of Activision Publishing. "The studio's high quality animation and design capabilities will enable us to develop innovative new games for the console platforms."

"We couldn't be more excited about Activision's acquisition of Toys For Bob, which will allow us to focus on what we love and do best - create great games," added Paul Reiche III, president of Toys For Bob. "We have worked exclusively with Activision for the past three years, so we know the people, the products and the company's intentions quite well, all of which are entirely compatible with our own team and vision."

It looks like Activision are well and truly stable again.

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2 Comments
7 years ago
i was wondering who Bob was and why he deserved toys... icon_lol.gif
7 years ago
An accidental pun, what are the chances icon_razz.gif
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