According to an interview with designer Greg Rizzer at CVG, the upcoming The Simpsons Game from EA is already causing offense.
As with the television series, the game is built on parody - but some in the industry don't see the funny side. At the recent Games Convention in Leipzig, an unnamed employee of Rockstar Games requested that a poster for 'Grand Theft Scratchy', a level in the game, be taken down. An amused Rizzer commented, "I was always under the impression that when you do parody, it's a sign of respect... If we make fun of Grand Theft Auto, we're not going to hurt the sales of Grand Theft Auto... But yeah, we've definitely had some reactions - we've had to pull stuff from the game."
The reaction has not been all negative, however. Rizzer revealed that Harmonix, the developer behind Guitar Hero, were so amused by The Simpsons Game's 'Sitar Hero' (featuring Apu, of course) that they took 20 copies of the promotional poster.
Check out our Media Panel for more parodies of popular video game franchises.