Halo 3 smashes digital entertainment sales records

360 News | Over 50,000 copies sold by the end of the first day.

Microsoft has announced that sales for Halo 3 have broken all existing entertainment launch records for first day sales in Australia. Halo 3 had been the fastest pre-selling game in history and by the end of the first day of sale more than 50,000 copies of the game had sold.

Consumers spent more than $6 million in just 24 hours, which makes Halo 3 the biggest first day digital entertainment release ever in Australia. This success was repeated in the US, where Microsoft says Halo 3 was the biggest entertainment launch in US history, garnering an estimated US$170 million (AU$195 million) in sales in the first 24 hours. It beat previous records set by blockbuster movie releases like Spider-Man 3 and novels such as Harry Potter and the Deathly Hallows.

David McLean, Xbox Director, says, “We are thrilled with the success of Halo 3 in Australia, and with the fact that a quarter of all Xbox 360 owners rushed out to buy Halo 3 on day one. Along with the recent price drop, we hope the success of ‘Halo 3’ will consolidate the Xbox 360’s market leading position.”

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9 Comments

Qbert

4 years ago

Pretty impressive considering the amount of 360's in Australia is less than that of the original Xbox at the time of the Halo 2 launch.

ZNMS

4 years ago

Now, that the series is finished. Well, apart from the RTS spin-off, Halo Wars, it looks like Microsoft may have to invest in another series to make some money in the games department.

Spanca

4 years ago

Halo will be back. Halo 2 broke this record, Halo 3 has done it again, and when has anyone seen Microsoft back away from a proven money-maker? The trilogy is complete, and it might be a few years, but there's no way that franchise (as an FPS) is done.

A13x

4 years ago

Prequels anyone?

Hrm... that somehow seems familiar...

rodvcpetrie

4 years ago

I think it's time for the film studio's to allow Peter Jackson and Neil Blomkamp to finally get the film adaptation filmed, sealed and delivered.

LeonJ

4 years ago

I'm actually very excited to see where they take the game after Halo 3. Could be very awesome.

seany

4 years ago

I was one of the 50000 caught up in the hype. lol and I dont even like the first two games. Nothing against them just not me. I am very particular about the sound and I dont think they got it right. It appears detached from the players on multiplayer. Anyway will play occassionally.

Lord Halo Nerd

4 years ago

Well the next games so far is
-Halo Wars (The RTS 360 Game based around the arrival of the Covenant to the Destruction of Reach)
-Untitled Halo Project (Which Peter Jackson will assist in the making)
Hopefully they do a prequel like The Spartans on Reach or The War between The Elites and The Brutes.

Grandtheft88

4 years ago

Deservedly so.... 50,000 copies is a lot of of copies in one day...

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Halo 3

Pre-order or buy:
PALGN recommends: www.Play-Asia.com

Australian Release Date:
  25/09/2007 (Confirmed)
Standard Retail Price:
  $99.95 AU
Publisher:
  Microsoft
Genre:
  Shooter
Year Made:
  2007
Players:
  8

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