"What we've experienced is nothing short of phenomenal," said Bob McKenzie, senior vice president of merchandising at GameStop Corp. "Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007."
"The excitement for Halo 3 is incredible," said Jill Hamburger, vice president of movies and games at Best Buy. "From our preorders online and the buzz we're hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We're thrilled to be able to bring it to our customers."
It's clear Microsoft are going all out when it comes to Halo promotion. In America alone they've teamed up with 7-11, Pontiac and Burger King.


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