"Epic thinks the way to maximise the return on Gears of War is to give the maps away for free and Microsoft thinks the way to maximise the return on Gears of War is to sell the maps," said Rein, a.k.a Hero of the People. Thus, a solution was reached.
"What we’ve agreed to do is to put these maps on sale at a reasonable price then make them free a few months later," revealed the Epic president. "[Microsoft] did this with the original Halo 2 map pack and it was a huge success. Lots of people bought the maps and lots of people downloaded them when they became free. That’s what is going to happen and it seems like a fair compromise for both companies and a win-win for Gears players.
"Why does Epic not have control over this even though we created this content on our own time and our own dime? Quite frankly Xbox Live Marketplace isn’t our store. It’s Microsoft’s store. Like any retailer they have the right to figure out what goes on the shelves of their store and what price they sell it at," he concluded.
- here's a thought epic - one assumes you have more control over your retail price for the game yes? drop that down to level where one's wallet doesn't feel so significantly lighter - and THEN charge your "microtransactions" for the maps!
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