GameDaily recently conducted an interview with Jeff Bell, Microsoft's VP of global marketing. Speaking frankly about the Gears success, he made several comments, including one that may have said more than originally planned.
"Gears of War is a popular culture phenomenon in the making," he said. "The goal of this ad is to establish Marcus Fenix as the hero of the Gears of War trilogy. The intention is to create emotional connection with him that is lacking in typical third-person action title marketing."
A representative of Microsoft had this to say after the initial speculation began to surface: "Whenever a title enjoys the type of attention Gears of War is receiving, there is bound to be speculation and discussion about future installments. While we are discussing future plans for this very exciting franchise, we have not made any formal announcements."
Formal announcements, who needs them? Gears of War classifies as a supergame (remember?), and a sequel (make that two) will benefit both the consumer for entertainment as well as Microsoft for stellar sales. Don't believe the hype? Check out our official review, then head out tomorrow to pick it up for yourself.
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