Of course, Microsoft itself is not unfamiliar with launch shortages - when the Xbox 360 first appeared last year, the console was so scarce that some people went to all sorts of lengths to get one. However, things are apparently going be different this year, with Lewis promising that, "there will be no stock shortages anywhere in the region over this Christmas period, I can assure you of that. I'm very confident that we have the production capacity to suit our ambitions."
So confident was Lewis that he even wished Sony good luck for the PS3 launch this November. "I should say I wish them well," he said, proving that a heart full of love beats beneath that cast-iron executive exterior. "And I do; this is a tough business and I think they're taking on a tough challenge there in terms of the launch ambitions they're talking about, so we'll see how that manifests itself over time. But right now we're not deviating from the path we're on and we certainly won't be distracted."
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