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Chris Leigh
08 Jun, 2006

Sony CEO admits to admiration for Xbox 360

360 News | And launches another defence of PS3 price.
Sony CEO Howard Stringer has a guilty secret that came out at the Wall Street Journal's recent 'D: All Things Digital' conference: he's got Xbox 360 on the mind.

While chatting to journalists about the success of Sony's Da Vinci Code movie at the conference, Stringer produced a sizeable Freudian slip when he bragged "It also beat Xbox 3 in Europe in its second weekend." Infact, The Da Vinci Code beat X-men 3 that weekend, though Stringer took his mistake in good humour, replying instantly with, "Now there's an obsession!"

However, in a nice change from the usual tit-for-tat that goes on between rival CEOs, the Sony man did also confess to having a soft side for the Xbox 360 and for Microsoft head Bill Gates, following on from his "obsession" comment with, "God I walked into that, didn't I? Look, the skill of Bill Gates is he's so brilliant at his detail that when he slips in the salesmanship, most of us think oh my God, he must be right. He talked on the one hand, and I loved it, he talked about Vista being delayed as if the delay was normal, and then he started mocking me for delaying PS3."

On the subject of Sony's next-gen console, Stringer found time to defend the pricing of the machine, which has attracted no shortage of criticism for being higher than expected. "It's got more bells and whistles than a 747", huffed Stringer. "That Cell processor is extraordinarily powerful and you have nine hours of high definition on the Blu-ray disks alone. The reason it's expensive, instead of concentrating on just the games player, which would have been done in the past, PlayStation 3 is designed to go somewhere else, where it's the centre of the living room."

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28 Comments
5 years ago
Awwww it's love.
5 years ago
any date for a wedding
5 years ago
Oh Well, Everything is copied these days!!! What Can we do?
5 years ago
chriharr wrote
Oh Well, Everything is copied these days!!! What Can we do?
Buy Xerox stock?
XD
5 years ago
Quote
It's got more bells and whistles than a 747
What an odd thing to say icon_confused.gif
5 years ago
I think its more of a weird way to put it..I'm sure Gates will appreciate the praise, if you would call it that.
5 years ago
Im sure he only has a 360 for 'research purposes'
5 years ago
oh man what next.....Peter Moore farts and it sounds a little bit like 'sony' and people start saying he loves Playstation or sum crap. icon_rolleyes.gif
5 years ago
lol, They'll probably create a piece of toast with the PS3 logo on it, call it a miracle, and sell it on Ebay.
5 years ago
icon_lol.gif now that would be funny! Sony will be defending their price until it launches, and maybe even after that. Bill Gates stinks. He really annoys me, the way he goes on about his stuff. I'm worried about console gaming, however. On one side, we have Sony trying to make games more like movies, (as they originally claimed "movie like graphics"). And on the other, we have Microsoft, turning consoles into veritable computers. There's literally no difference between a 360 and a PC. Console gaming looks as though it's going to be completely absorbed into another area, at our current rate, they'll either join the category of computers, or just be mostly eye-candy. Maybe both! In any case, it looks like things will end up changing, probably for the worse. Microsoft have had a bad influence on gaming. icon_sad.gif If Nintendo went broke, I think I'd lose my interest in gaming, at least on consoles.
5 years ago
The worst part about microsoft entering the console arena is the massive legion of fanbois they've created. So annoying.
I always thought the original Xbox was just like an un-upgradeable pc, I don't know much about the 360 though.
5 years ago
Stappy wrote
The worst part about microsoft entering the console arena is the massive legion of fanbois they've created. So annoying.
Because there were certainly no fanboys before the Xbox showed up... icon_rolleyes.gif
5 years ago
I agree with you guys totally.
But Sony has the right to defend the PS3 pricing, just like N defends the Wii name and MS for compability and HDD issues.

Big Corporations are worst than slot machines.
E.g. - the Xbox360 port games from PC (Oblivion, FFXI, etc)and vice versa (HALO2 for Vista).
- Charge for updates (Oblivion) on a regular basis. Why dont they make a complete game?
- EA just port same/old games to ALL platforms on a yearly basis.
- Nintendo expects you to pay more for old and underperform hardwares so they make more profits.
- Sony...well...everything EXPENSIVE and underperform.

IMO...if a company like MS still around in the game industry in the next next generations, hardware will practically be FREE and extra charge on SOFTWAREs (with update fees and charges).

This is the future you guys...good bye console days. Damn you MS.
5 years ago
I disagree. These companies sell their consoles at a loss. Well, not sure if Nintendo do, but..

Yes, they do tend to be porting computer games to the 360, but when you're Microsoft, why wouldn't you, especially if it is capable of it. When the PS3 is out, I have no doubt that it will also have many 'computer games' ported to it.
5 years ago
admeister wrote
And on the other, we have Microsoft, turning consoles into veritable computers. There's literally no difference between a 360 and a PC.
Have you been reading what Sony execs have been saying even? "The PS3 is a computer." and all other similar things. I read an article saying that Sony are considering have a whole bunch of upgradable stuff in the PS3 (I'm not if this is true hence no link), which sounds more like a computer to me.

There is actually a massive difference between a 360 and a "PC". "PC"s (nowdays) don't have IBM CPUs in them, they also don't have their OS embedded into Flash ROM and lots of other things.

However you'd be absolutely right if you said the first Xbox was just an unupgradable PC, because that's what it was. Microsoft learnt from that and copied the Gamecube and then expanded upon that for the Xbox 360. As David said somewhere ages ago, the Xbox 360 is more a "Gamecube 2" then the "Wii".
5 years ago
DancesInUnderwear wrote
Stappy wrote
The worst part about microsoft entering the console arena is the massive legion of fanbois they've created. So annoying.
Because there were certainly no fanboys before the Xbox showed up... icon_rolleyes.gif
lol, I didn't say that. But Xbox fanboys are pretty annoying. Mabe it's because I'm a bit older now that they just seem worse. I used to be a Nintendo fanboy, lol so I guess it can't be helped, you try to plug the console you have. What I meant before was that now, when I read about what people think on the net, it seems that fanboy posts occur so often in people that like the Xbox, whether they're just children or people deliberately trying to be annoying I don't know.
5 years ago
nikack wrote
Microsoft learnt from that and copied the Gamecube and then expanded upon that for the Xbox 360. As David said somewhere ages ago, the Xbox 360 is more a "Gamecube 2" then the "Wii".
What the hell are you talking about? Even Nintendo recognised the Gamecube was a failure (see Reggie's comments a few weeks ago). I guarantee you they weren't designing the 360 with the Gamecube as a role model.
5 years ago
Spanca wrote
nikack wrote
Microsoft learnt from that and copied the Gamecube and then expanded upon that for the Xbox 360. As David said somewhere ages ago, the Xbox 360 is more a "Gamecube 2" then the "Wii".
What the hell are you talking about? Even Nintendo recognised the Gamecube was a failure (see Reggie's comments a few weeks ago). I guarantee you they weren't designing the 360 with the Gamecube as a role model.
He means the hardware, and he's right. The 360 has an IBM chip and ATi graphics, just like the Gamecube. They're not copying the Gamecube's buisness model (ie making money icon_lol.gif) or image, but CPU, GPU and several other things (like the L1 and 2 caches) are a direct development of what the Gamecube did, and they've ditched pretty much everything that was in the original Xbox hardware wise.

And it's been said before, but I'm a sucka for flame bait - if the Gamecube was a failure, so was the Xbox, because they sold about the same number (and by the end of this year the GCN will eventually have sold more), and at least the GCN made money, rather then losing 4 billion.

Related point:

One thing I'm dissapointed about in terms of next gen is that I think the reason the Wii is less powerful then the others is that Nintendo didn't get the credit for what an engineering marvel the Gamecube was. It cost a fraction of what the PS2 or Xbox did to manufacture, and was more powerful then either in most game related tasks. But EB schmucks and Madden morons didn't look at it for long, saw Mario Kart and Luigi's Mansion (rather then Re-make and Metroid Prime), and decided it was 'less powerful then the PS2' and 'Kiddie'. So now Nintendo figures it like this: 'people assume we're less powerful, so we might as well go with it, save a few bucks, make the machine cheaper. We've already got this fancy but relatively expensive controller thingy, we'll make a difference with that and get back to graphics in the next gen'

If the Gamecube didn't get such a bad rap, we may have soon been getting a console with the fancy new controller and the best graphics around. Oh well, for this gen it's now one or the other.
5 years ago
The Gamecube's bad rap is 100% Nintendo's fault. It's their job to position the console, and few would argu that they did a rubbish job of it.

And seeing as we are Australians, do you have any figures on the Australian market? I'd be extremely surprised if the Cube has made more money here than the Xbox did.
5 years ago
what bout its crapy lanuch 2 or 3 tilltes only that was just plain sad
5 years ago
Spanca wrote
And seeing as we are Australians, do you have any figures on the Australian market? I'd be extremely surprised if the Cube has made more money here than the Xbox did.
Yes, the Cube has made more money then the Xbox in Australia, because it didn't make a loss, which the Xbox did. I believe the loss for the Xbox was actually greater then the world average per unit for Australia, so they probably lost 200 million dollars here. Nintendo makes a tidy profit on the Gamecube here, so technically the Gamecube made infinitely more money then the Xbox did in Australia, since 1/0 tends to infinity.

Also, you've dodged the main point - in terms of hardware, the Xbox 360 has followed in the footsteps of the Gamecube almost exactly, which is a clear vindication Nintendo's harware decisions.

Jag wrote
what bout its crapy lanuch 2 or 3 tilltes only that was just plain sad
That was only in Japan, there were almost 20 for us here at launch.
5 years ago
David wrote
Spanca wrote
And seeing as we are Australians, do you have any figures on the Australian market? I'd be extremely surprised if the Cube has made more money here than the Xbox did.
Yes, the Cube has made more money then the Xbox in Australia, because it didn't make a loss, which the Xbox did. I believe the loss for the Xbox was actually greater then the world average per unit for Australia, so they probably lost 200 million dollars here. Nintendo makes a tidy profit on the Gamecube here, so technically the Gamecube made infinitely more money then the Xbox did in Australia, since 1/0 tends to infinity.

Also, you've dodged the main point - in terms of hardware, the Xbox 360 has followed in the footsteps of the Gamecube almost exactly, which is a clear vindication Nintendo's harware decisions.
And on software? Tell me the Gamecube killed the Xbox on software sales, where the real money is made?

And I never dodged any point regarding hardware. I did not realise the earlier discussion was about hardware, nor do I care what parts go into the machine. It's the total product that matters to me as the end consumer.
5 years ago
oh whoops i wrote that coz i remember som 1 aying that in some thread bout how the gc lost coz of its bad launch
5 years ago
Spanca wrote
David wrote
Spanca wrote
And seeing as we are Australians, do you have any figures on the Australian market? I'd be extremely surprised if the Cube has made more money here than the Xbox did.
Yes, the Cube has made more money then the Xbox in Australia, because it didn't make a loss, which the Xbox did. I believe the loss for the Xbox was actually greater then the world average per unit for Australia, so they probably lost 200 million dollars here. Nintendo makes a tidy profit on the Gamecube here, so technically the Gamecube made infinitely more money then the Xbox did in Australia, since 1/0 tends to infinity.

Also, you've dodged the main point - in terms of hardware, the Xbox 360 has followed in the footsteps of the Gamecube almost exactly, which is a clear vindication Nintendo's harware decisions.
And on software? Tell me the Gamecube killed the Xbox on software sales, where the real money is made?
No no no.

That's NET LOSS, including all money made back on software. The original Xbox lost 4 billion+ for Microsoft worldwide, which is around US$200 loss per console, including everthing they made back on software. Nintendo's Gamecube buisness has made a net profit.

This means they probably lost $6 billion on hardware and advertising and only made back $2 billion in games. Whatever the ratio, they're $4 billion+ down on the whole thing.

There is no 'they make all the loss back on games' money. They have lost billions that never and is never coming back.

-----------------------------------

Now there are two things they have done. They clearly made more gross income with the Xbox then the Gamecube in Australia, that is, more money was spent by consumers on XB products then GCN. But that's a pretty futile achievement when they never made a cent on their products, and in fact lost massive ammounts of money. It also means they were competing unfairly - for example, if Sony or Nintendo decided decided to sell PSPs or DSes for $50 and games for $20, sales would go through the roof. But since they need to make money, they can't do that.

Another thing is that publishers of Xbox software have made more money releasing games on it then they have with Gamecube releases. Microsoft's publishing fees are lower, which makes the platform attractive to publishers, and the games sold quite well on it. Now it's worth noting that Microsoft doesn't see the majority of the cash for the games sales, only the licencing fee.

Quote
And I never dodged any point regarding hardware. I did not realise the earlier discussion was about hardware, nor do I care what parts go into the machine. It's the total product that matters to me as the end consumer.
That's fine, I wasn't being vindictive, just making sure you knew what his (and my) point was.
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