Rock the Vote, a non-government organisation established to engage youth in the political process, has teamed up with Microsoft to develop an initiative that allows Xbox 360 gamers to register to vote, take part in polls and voice their opinions to candidates via online forums. While the service became available on Monday August 25, registered voters will still be required to attend a polling booth on election day.
'Xbox is a natural partner to help us reach out to youth voters,' said Heather Smith, executive director, Rock the Vote. 'To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there's no doubt in our minds that many are on Xbox 360 and Xbox LIVE.'
Whether the service will be widely utilised remains to be seen but if it does take-off, the potential implications for politics and society generally are promising.
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