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Daniel Golding
01 Jul, 2008

Activision takes, then retracts a shot at Brothers In Arms

360 News | First, 'crappy war game', then 'nothing but respect'.
We can't keep up with developer fisticuffs these days. First, in an interview with Eurogamer, Activision senior producer for Call of Duty: World At War Noah Heller hit out at the competition. Specifically, Gearbox Software's Brothers in Arms: Hell's Highway. Here's what he had to say:

"We don't even think about them. They're not a game we even think about when we're playing, we think about the best shooters, we play [Call of Duty 4] Modern Warfare, we play... Gears of War, we play Halo, you know, that's the competition. We want to look at the games that do great storytelling. I watched the trailer and I'm was like 'these guys aren't even in the same league.'"

Brothers in Arms: Hell's Highway is the third iteration in the World War Two shooter series, making it, along with Call of Duty, one of the only currently active Second World War series in a once-overpopulated genre. Still, Heller remained unimpressed: "We don't want to look at someone who's just making a crappy war game."

However, Treyarch, developers of Call of Duty: World at War were quick to make peace with Gearbox, with a Community Manager posting an apology on the official Xbox forums:

"We want to let everyone know that we found those remarks offensive, and they do not in any way represent the feelings of any developer at this studio or at Activision ... We have nothing but respect for the guys and gals at Gearbox."

War averted, then. Peace in our time.

Via Kotaku.

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6 Comments
3 years ago
This is starting to get pretty funny. icon_lol.gif

Seems marketing people all over the world are trying out the famed Fischer Gambit. icon_razz.gif
3 years ago
Lol pathetic, what idiot makes these comments thinking that they won't receive some serious backlashing.

Let the reviewing sites talk I guess, even though some shouldn't...
3 years ago
Meh, he said what everyone already knows.
3 years ago
Huseyadaddie wrote
Meh, he said what everyone already knows.
Really? I didn't see him say, "Brothers in Arms is the best non-modern war game series there is", because that's something everyone already knows.
3 years ago
^

Hahaha Sarcasm i get it.
3 years ago
Brothers in arms is the most underestimated war game ever made and its also the class leader.

pfft , you can have your arcade shooter COD 4
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  Pre-order or buy:
    PALGN recommends: www.Play-Asia.com

Australian Release Date:
  26/11/2008 (Deleted)
Publisher:
  Activision
Genre:
  Shooter
Year Made:
  2008

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