Aaron Greenberg, Director of Product Management for Xbox 360 and Xbox Live, believes Grand Theft Auto IV will generate big business for Microsoft. Greenberg says GTA has the potential to become the top game on Live, and more importantly, to increase the number of subscribers to the online service. "The multiplayer in this game is so well implemented that I can't imagine anyone owning a copy without trying to play it on Xbox Live," he stated.
"GTA is unique because it appeals to such a large audience. It will likely be the best-selling game launched all year and we expect it will drive a lot of new members to Xbox Live," Greenberg concluded.
GTA has broken retail sales records in the UK and overtaken first day sales of Halo 3, according to gamesindustry.biz. With such figures, the game could possibly become the number one game on Xbox Live, which has traditionally been dominated by first-person shooters like Call of Duty 4: Modern Warfare.
Indeed, IDC analyst Billy Pidgeon believes that GTA could attract gamers who aren't interested in titles like Halo 3 to going online. "[GTA] can lead the way online for a large contingent of players who don't play first-person shooters," he said.
For anyone out there still deciding whether or not to pick up the game, why not check out PALGN's review or our staff and reader roundtable on whether GTA has lived up to the hype?
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