Sanity stocking games?

[Emuaust]

Just a quick question, I was in my local sanity today and the staff told me as of Saturday they are stocking Games and consoles, is this something that all sanity's are doing?

[RXWAG]

Probably is ture. Just another fantastic retailer that thinks selling things at RRP is doing people a favour!!
_________________

Selamat Pagi Bitches...

[bobboblaw]

My local Sanity has been selling games for weeks now, and takes up almost half the store.
_________________

Steam: bobboblaw

[Rabscallion]

This is good, that means next time i get a crappy sanity voucher I have something to spend it on rather than a $30 album.

[Peveus]

Sanity stores around me have been selling games for a couple of months. I think it's something of a last ditch effort to save an ailing chain, but their prices are not at all competitive for what is now essentially a smaller, more expensive version of JB Hi Fi. And Sanity stores are usually NEAR JB Hi Fi. @_@
_________________

Currently Playing: Xenoblade Chronicles (Wii)

[RXWAG]

[Rabscallion]

I think this is a good idea though, the more competition the better. Im sure they will have specials from time to time too.

[voldy]

Someone gave me a sanity voucher for my birthday and I was so happy when I saw they had games. I bought mario kart and will probably never go in there again

[mikezilla2]

the one at Orion dosnt , - is there any ps3 /ps2 bargins to be had ?
_________________

[BumJab]

Didn't Sanity take over HMV here in Australia? Last time I checked they were both separate stores in the UK..
_________________

[mikezilla2]

[TheAnswer]

Sanity in Parramatta Westfields has had games in stock for over 6 months now, but last time I was there the games were all at full RRP, and even if the games were platinum/classics they were still $99.95 for 360/PS3 stuff
_________________
RIP Buddha 19/10/1952 - 03/01/2004


Buy video games for cheap here: http://www.play-asia.com/SOap-23-83-3hy3-49-en.html

[mikezilla2]

[Cody Giunta]

I only noticed it recently at the Castle Hill store-as expected most of their games are pretty pricey, though there was the odd cheap Wii game or two.
_________________

[Spanca]

[mikezilla2]

[notstupid]

[G3ck0]

You say all that, yet most shops charge UNDER the RRP, so obviously they can afford to do it, and are making more than $15-$20. Cause if they were making nothing, JB would have gone bankrupt a long time ago.

[Rabscallion]

Jb lose money on each sale. Lucky for them they sell a shitload of Tv's and Computers with big premiums, and thats how they make their money. Along with being australias biggest? dvd and cd retailer. zing.

[Moistflaps]

I agree with the content in the above post, perhaps not so much the tone but the man makes a very very valid point.

The only real amendment i'll make that is in most cases when a bundle or something is about if one looks at the cost price of each item you will most likely read a significant loss however in many cases the retailer has negotiated some sort of subsidized order with the distributor so it works out best for everyone.

In terms of sales you will find games sell alot, and generate alot of income however that income is rarely a substantial profit. Without giving too many details it is rare that a product, either software or hardware will ever make a retailer more that $20 per item. In fact i'd guess the average profit margin of software titles would be around $5 - $10.

I do feel and wish however that consumers would do some research before making what is quite a significant purchase, as explaining the ins and outs of these things for 15 - 20 minutes at a time can be laborious especially trying to explain that a controller and nunchuk does not mean 2 players can play at once!!!

Also i have never, in my years of retail ever ever ever seen a price-matching culture that exists like it does within games retail. Personally i was brought up going to the cheapest place first, seeing if they hopefully had some stock left and if not moving on to the next store and so on. The audacity of customers TELLING you to price match something is absurd and plain rude. They don't seem to realise how sales work, as i have said in most cases that specific retailer orders one order at a reduced price from the distributor that then allows them to sell it at a lower price and still make money!

Finally i'd like to finish this rant by saying that its never a bad thing to have more people selling games, sure sanity will most likely not have bargains we will be knocking down the door for but take us back to the nes and snes days - we weren't all ravenous, blood thirsty consumers like the public are today. I remember buying all my games from plastic sleeves in the isles of toys r us or video games heaven. Those were the glory days people!!
_________________
Kill each other nicely please.

[notstupid]

I'd plus you if I could Commentator & Moistflaps.

Sambo110, you need to study the current market climate before you say things like that. Business is all about revenue at the moment. A lot of stores are running at a loss right now but will price match/take any deal because $1000 in your store is a $1000 that another store didn't get, even if it cost you $100 to make the sale.

Perfect example here; On the weekend I had a gentleman wanting to buy 3 nintendo wii's. One for his kids and the other 2 for presents. He brought in a Toy's R Us catalogue and a Game catalogue. All up the 3 bundles lost our store a total of about $240, but we did it with a smile because in the current business climate, revenue is everything.

JB Hi-Fi make their money elsewhere, if you have a good experience in JB buying all your games etc, then where is the first place you will visit when you want a TV? It's smart business on JB's behalf, but its a short term loss, hence the reason they now trade games.

Go into any store and shop for a Wii, ask them to throw something worth around $30 in for free. They will laugh at you.

Edit: Moistflaps is correct on the subsidies too, however that doesn't apply if for example JB Hi-Fi were to price match a deal that EB is doing.

And apologies on the tone, it's just something extremely frustrating for me to read because everybody seems to act like a know it all when they are a know very little. I mean, if we were to talk cars I'd shut my mouth cos I'm clueless.

[Moistflaps]

The other problem this price matching sham creates is giving consumers a false sense of security that the prices can easily be changed/lowered.

Case in point, there is about $30 is most consoles if they are sold at RRP without any add-ons/ price matches/ discounts. Customers tend to understand that we can't really move on the price of a 360 or wii due to them being mostly under $400. However for some reason they believe due to the price being near double that we make double the profit on a PS3, this is in fact the very opposite!

Jb is lucky to have other departments, specially hi-fi, cameras, cds and dvds to earn revenue while creating market share with departments such as games. I'd love to see an EB games sale report to see just what profit margin is left after price matching.
_________________
Kill each other nicely please.

[Spanca]

[Eyce]

The Irony is now that Market Square in Geelong will have a JB HiFi, an EB and a Sanity within 40m of each other in the same strip.

Funnily enough, Sanity is right next door to EB.
_________________

[Moistflaps]