Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realised damage models that provide for spectacular crashes, Blur's narrative is presented through Bizarre's innovative new community-based interface, reaching far beyond the game itself. This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Looking beyond Blur's single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen. Bizarre is especially excited to introduce Blur's original social gaming experience - Custom Groups, where anyone can create unique multiplayer modes based on their favourite ways to play the game. These new modes are immediately shared through Blur's social network, expanding the game in ways that are only limited by the gaming community's creativity.

• Power-ups that Shock Your Socks off - Drivers will collect and use addictive and intense Power-ups throughout each race. Blast other cars out of the way, boost speed with Nitros, and drop mines.
• Racing for All Gamers - Blur moves beyond traditional racers by taking licensed cars, photo-realistic graphics and real-world locations and combining them with gameplay designed completely to focus on ‘fun'.
• Featuring intuitive pick-up-and-play controls, a unique and innovative social network style user interface, intense Power-ups.
• Social Network Interface - Gamers interact with one another through messaging, trading opinions, challenges and images, and learn what's going on in the Blur world.
• It Wouldn't Be Racing Without Multiplayer - Blur supports competitive and cooperative gameplay, including team and objective based race events, and also features 4 player split-screen for playing with friends from the comfort of the couch. 
• Blur introduces Custom Groups - where anyone can create unique multiplayer modes based on their favorite ways to play the game.
• Cinematic Destruction Meets Photo-Realism - CAUTION! - Racers may experience insane collisions featuring loads of damage and destruction, with panels crumpling on photo-realistic cars as they flip and roll down the track.