Featuring a brand new engine that has been in development for nearly three years, The Sims 3 allows you to immerse your unique Sims in an open living neighbourhood right outside their door. The initial feature-set unveiled includes the new seamless, open neighbourhood, new Create-A-Sim, new realistic personalities and new unlimited customization.

The Sims franchise has long been recognized for its appeal to a universal audience, both male and female, and at any age. Its broad appeal and loyal The Sims community has vaulted the franchise to an impressive 98 million games sold around the world and translated into 22 different languages. Celebrated for its creativity, humour, and community, The Sims franchise has become a global and cultural phenomenon since its inception in 2000.

Now, The Sims 3 is being designed to be the next-generation flagship game from The Sims Label.

• New Seamless, Open Neighbourhood - Explore the Neighbourhood Freely
• New Create A Sim - Create Any Sim You Can Imagine
• New Realistic Personalities - Every Sim Is A Unique Person, With A Distinct Personality
• New Unlimited Customization - Everyone Can Customize Everything!