Borderlands combines the best in first-person action with player customization and vehicular combat for incredible layers of gameplay depth. The game features a groundbreaking content generation system allowing for near-endless variety in weapons, item drops and character customization. Borderlands allows for multiple players to share the same game experience simultaneously online in coop gameplay. Players can freely join or leave each other's games at anytime, or choose to play in the full single-player mode. These features, along with a rich and deep fiction that touches upon the mysteries buried beneath the surface of a danger-filled planet, combine to form a breakthrough experience that challenges the conventions of modern shooters.

• Gun Lust: Choose from an arsenal of hundreds of thousands of weapons, each with their unique manufacturers, specifications and advantages. A revolutionary new content generation system provides for near infinite tools of destruction
• Co-op Engineered Game Design: Borderlands is built from the ground-up to be an exciting and intuitive co-operative multiplayer experience that rewards players for executing advanced strategies and tactical maneuvers
• FPS Action Meets RPG Character Progression: Players earn experience and gain proficiency in a number of specialties as they do battle with enemies
• Intense Vehicular Combat: Get behind the wheel of and engage in intense vehicle-to-vehicle combat, complete with extensive damage modeling and spectacular explosions
• Next Big Original IP From Gearbox Software: Experience the action and creativity derived from the pedigree of one of gaming's most innovative and respected developers
• Radical New Art Style: Fresh and exciting new visual style combines traditional rendering techniques with hand-drawn textures to paint a unique and eye-catching spin on the First Person Shooter genre