Tretton is unmoved, however, telling the LA Times that, "We didn't get into PS3 for the first six months of 2007 - we're into this for the next 10 years and beyond. A million units one way or another at this point isn't going to worry us."
Chris Leigh
15 May, 2007
15 May, 2007
Tretton not concerned by slow PS3 sales
PS3 News | It's a marathon not a sprint, insists Sony boss.
Tretton is unmoved, however, telling the LA Times that, "We didn't get into PS3 for the first six months of 2007 - we're into this for the next 10 years and beyond. A million units one way or another at this point isn't going to worry us."
7 Comments
renegadesx
5 years ago
5 years ago
The question is when is it a good time to reduce the price? Probably Christmas 2007.
Having said that marketing products with a must have game at the same price is usually a better alternative (i.e. the GT3 PS2 bundle as a good example). Look for a bundle at AUD$995.
The PS3 still hasn't had its killer app released I suspect when that happens is the time to watch. If it doesn't result in sales increase its going to be a very long haul for Sony.
Blu ray may be its current noose but given blu ray movie sales in the US has jumped over 700% its a safe bet to say Hi Def movie technology is the next big wave. Win that important race and the world is your oyster.
Low cost competitor (Wii) with a tremendous amount of FUD around its capabilities isn't helping Sony's cause. Personally I think Sony and MS need to productively come up with a marketing campaign(s) that clearly distinguish itself to the general public. This isn't happening fast enough and I suspect these general gamers actually believe they are getting next generation gaming but in fact are not even close. Whether this has a detrimental effect sooner or later (i.e. when consumers realise its not "apples vs. apples") is anyone's guess.
The demos of the PS3 in JB and Myers for example is breath taking and really is I think the best way for Sony (and MS for that matter) to proceed. Public criticism of the Wii in my mind re-enforces in the consumer mind that they are competitors. Well they are but you don't see Mazda 2 ads comparing itself against Holden Commodore do you?
Again it shows a lack of maturity in the video game industry because there is no pidgeon hole for the Wii. The industry historically has last gen and next gen not an "in-between" gen. There is a market for sure the sales have exceeded expectations but there isn't a category for this level of gamer hence it gets put into the same bracket as the PS3 and Xbox 360. Which makes it difficult when the Wii is less than half the price of the PS3.
But as they say in sales "Perception is reality". Just need to tweak reality a little
.
Having said that marketing products with a must have game at the same price is usually a better alternative (i.e. the GT3 PS2 bundle as a good example). Look for a bundle at AUD$995.
The PS3 still hasn't had its killer app released I suspect when that happens is the time to watch. If it doesn't result in sales increase its going to be a very long haul for Sony.
Blu ray may be its current noose but given blu ray movie sales in the US has jumped over 700% its a safe bet to say Hi Def movie technology is the next big wave. Win that important race and the world is your oyster.
Low cost competitor (Wii) with a tremendous amount of FUD around its capabilities isn't helping Sony's cause. Personally I think Sony and MS need to productively come up with a marketing campaign(s) that clearly distinguish itself to the general public. This isn't happening fast enough and I suspect these general gamers actually believe they are getting next generation gaming but in fact are not even close. Whether this has a detrimental effect sooner or later (i.e. when consumers realise its not "apples vs. apples") is anyone's guess.
The demos of the PS3 in JB and Myers for example is breath taking and really is I think the best way for Sony (and MS for that matter) to proceed. Public criticism of the Wii in my mind re-enforces in the consumer mind that they are competitors. Well they are but you don't see Mazda 2 ads comparing itself against Holden Commodore do you?
Again it shows a lack of maturity in the video game industry because there is no pidgeon hole for the Wii. The industry historically has last gen and next gen not an "in-between" gen. There is a market for sure the sales have exceeded expectations but there isn't a category for this level of gamer hence it gets put into the same bracket as the PS3 and Xbox 360. Which makes it difficult when the Wii is less than half the price of the PS3.
But as they say in sales "Perception is reality". Just need to tweak reality a little
.
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