Australian PlayStation 3 sales announced

PS3 News | More than 25,000 consoles sold.

It's taken a while, but Australian PlayStation 3 sales performance figures are finally available. The results, courtesy of GfK, reveal that 27,083 PlayStation 3s were sold in ten days.

"Our data revealed that in a matter of just ten days the PlayStation 3 created a spike in retail spending not previously witnessed at the launch of any other console in Australia," stated GfK's Daniel Morse. "This spending continued into the second week of trading, resulting in sales of 27,083 PlayStation 3 consoles."

By way of comparison, smh.com.au has published the GFK figures for the comparable period of the other consoles on the market. They show that for the 11 day period after its Australian launch, the Nintendo Wii had sold 41,369 units, and the Xbox 360 36,627.

SCE Australia managing director Michael Ephraim also chirped in, stating that, "Following a great launch for the PS3 across the country, it’s very satisfying for us to see that our close planning with retail and channel partners has ensured that all consumers wanting to get their hands on a PS3."

The PlayStation 2 is selling rather well also, with 7,954 units sold between the 19th and 26th of March.

Related Content

Over $20 million of PlayStation 3 hardware pre-ordered
23 Mar, 2007 With photos from the Sydney launch.

PlayStation 3 launches in Australia
23 Mar, 2007 It's been a long time coming.

Aussie Sony boss: PS3 won't be fastest selling machine
06 Feb, 2007 Doesn't reckon it will beat record set by Wii.

19 Comments

Vervain

5 years ago

Hey that's not too bad. It's still got a fair way to go to catch up to the Wii and the 360 and i'm also curious as to how long it can keep up the momentum that has started with the launch. Maybe if it sells well they'll lower the price by christmas and I might buy one.

?oe?oe

5 years ago

If it sells well, they'll keep the price. They will lower the price before Christms, who wouldn't?

Frozencry

5 years ago

It's good considering that the price of the console is massive. Well done Sony.

ittekimasu

5 years ago

i'm very happy for sony to be able to sell consoles at that price, just shows that people see the value before the dollar

Maikii

5 years ago

& PS2 is outselling the Wii & 360 (probably the PS3 too in a few weeks

Rush152

5 years ago

cmonnnnnnn where's the shirt eating

HeDanny

5 years ago

Quote

"Our data revealed that in a matter of just ten days the PlayStation 3 created a spike in retail spending not previously witnessed at the launch of any other console in Australia," ... resulting in sales of 27,083 PlayStation 3 consoles."

By way of comparison ... the 11 day period after its Australian launch, the Nintendo Wii had sold 41,369 units, and the Xbox 360 36,627.

I am obviously missing something terribly obvious, but could someone tell me how those figures are all that and a can of peaches? The way I see it the PS3 sold 9,544 less than the x360, and 14,286 less than Wii.

LeonJ

5 years ago

Pretty sad considering they moved 20k in the first day.

Vervain

5 years ago

HeDanny wrote

Quote

It's because of the huge pricetag. The Wii is $400 whilst the PS3 is $1000. So can you see whilst even wit the HUGE price tag selling that much was an accomplishment?

Crestfallen

5 years ago

^Bingo was his nameo. The revenue acquired by Sony was alot more impressive than what the other two achieved.

Rob_Jedi

5 years ago

Except they take a loss on each console sold don't they? though less of a loss in PAL land since they cost cut production and sell for much more.

Crestfallen

5 years ago

^ Whilst true, it is beside the point.

The point is that the Playstation brand got the most money out of the public.

tootie_kicks

5 years ago

Quote

"Our data revealed that in a matter of just ten days the PlayStation 3 created a spike in retail spending not previously witnessed at the launch of any other console in Australia"

possible because it cost $1000!

HeDanny

5 years ago

oh rite.. the money. Ok. I must have had a brain fart there. I was looking at the numbers in the article and was all "huh?". But yes, it does also specifically say spending, not numbers moved.

Thanks for that, I thought I was missing something!

So because I totally suck @ math (batman has Joker, I have math) is there a cost comparison yet? Seems SONY would have made more money on their launch than Ninty or M$, but would be cool to know just how much more money.

Vervain

5 years ago

Here ya go HeDanny. In order of most consoles sold to least consoles sold.

Wii - 41369 sold at $400 = $16,547,600

360 - 36627 sold at $574.95(Assuming 50/50 ratio of core and premium sold) = $21,058,693

PS3 - 27083 sold at $1000 = $27,083,000

?oe?oe

5 years ago

Now do the profits for each company

Jellyfish

5 years ago

You can't tell what the profits are. The only thing we do know is that:

The Wii was sold at a profit in every region. Considering the price here verses the price in a Japan... Nintendo made a tidy sum.

The 360 was sold at a loss initially. So for the launch window Microsoft made a lost. It was more of a 66-75/25-33 split premium/core at launch.

The PS3 is being sold at a loss. So Sony is lost money this launch.

Kaboth

5 years ago

That's pretty decent numbers considering the price of the console though I'm doubtful Sony can keep that momentum going. Though all the consoles are going through a quiet phase atm so it might not be too damaging.

Flypaper

5 years ago

Quote

Except they take a loss on each console sold don't they? though less of a loss in PAL land since they cost cut production and sell for much more.

Well, that's why it's described as "revenue" and not as "net profit". When it comes right down to it, Sony's already spent the 'lost' money by manufacturing and shipping those PS3s - it's not like they'll lose even more if people pay money for them now.

...So getting people to spend so much money on their product is still a reasonably noteworthy achievement. Having said that, Sony's new habit of boasting about total revenue instead of unit numbers is getting a bit annoying.

(As PR spin goes, it replaces the old "shipped versus sold" argument, basically

)