In what can be seen as either a timely incentive for early adopters in Europe to dive straight into the HD era -- or a cultural commentary on the difference of movie titles chosen when compared to a similar offer Sony made for the US PS3 launch last November with Talledega Nights -- the giveaway is in any case a welcome, if minor positive in light of the recent backlash the company has seen with delays and price announcements.
As a much-needed reload of a critically flailing franchise, and the most successful Bond film in history yet, Sony is banking that Casino Royale will shake and stir the early PS3 adopters when the console launches on March 23.
The only question that remains then is: what Blu-ray buttering up do the Aussies get, if any? When queried earlier today, Sony weren't sure whether the same deal would apply for Australia.
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