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Joseph Rositano
06 Feb, 2007

PS3 expectations are "unrealistic"

PS3 News | According to SCEA president.
Speaking to EGM, SCEA President, Jack Tretton, has stated that the success of the PlayStation 2 has given gamers "unrealistic" expectations towards the PlayStation 3.

"Because we're in that leadership position, there are a lot of expectations thrust upon us and some of them are a little unrealistic," Tretton said to EGM. "If we were a distant third in the platform race, people would have a warm spot in their hearts for the good old days of PlayStation and they'd actually root for us to get back on top. But I don't know if we want to pay the price to get that kind of [love]."

And despite Microsoft's grasp on the next-gen market thanks to a one-year headstart over the PlayStation 3, Tretton remained confident the PlayStation 3 would maintain Sony's leader status. "I think we've got a better machine," Tretton commented. "I think we've got a better business model, and I think we're going to win in the long term."

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24 Comments
7 years ago
I think if anyone has unrealistic expectations of the PS3 it's Sony themselves
7 years ago
^ A well formulated argument backed with strong evidence. Course, the evidence against is already in the article where Sony outline their modesty with regards to the PS3, but... shoot themselves in the foot at the end though I guess, but hey, they might be right.

Quote
If we were a distant third in the platform race, people would have a warm spot in their hearts for the good old days of PlayStation and they'd actually root for us to get back on top.
Am I right in noticing a little remark about Nintendo there? VC selling the Wii?
7 years ago
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http://au.playstation.com/ps3/

Not possibly creating unreal expectations there are they?
7 years ago
I dont think he said anything wrong, he's right the expectation of ps3 platform are kinda unrealistic. But weird thing is couple guys I know are getting their ps3, so I'm little lost whether ps3 is losing ground or staying a float.

At the end I dont think I'll tell anyone to buy any consoles right, I'm kinda disappointed with my 360, wii is crap, and I cant afford a ps3.
7 years ago
I don't think that hyberbole and colourful language when describing your own product is unusual. Do you all honestly expect Sony to start talking about how the PS3 is "alright, but probably not entirely relevant yet?" It's all just marketing spin.

However, I think he does have a point. The PS3's business model could prove very successful in the long term, as long as they're VERY carefuly how they play their cards. They're sustaining a bit of loss with the hardcore fans willing to pay $1000, and now it'll be up to tactical strategies, game launches and price drops to see the PS3 coming out on top. Can they do it? Maybe, but they'll have to be smart about it.
7 years ago
The Brett wrote
They're sustaining a bit of loss with the hardcore fans willing to pay $1000, and now it'll be up to tactical strategies, game launches and price drops to see the PS3 coming out on top.
That'll be the one I'm guessing; I predict a well-timed price drop coinciding with the launch of a big title (FFXIII/GT5/MGS4 [too early maybe]/etc.) to say "look, it's slightly cheaper with the new game <x>!" If they pull that off, I reckon they'll nail it again.
7 years ago
A better buisness model?? A better buissnes model would include an affordable price tag.
7 years ago
... and this whole thing has already been taken out of context and blown asunder. He specified that their market placement earned last-gen is giving people the slightly lofty idea that the PS3 is a sure-fire hit and will blaze a trail to the top leaving all competition in the dust. Which is obviously a little optimistic at this stage.
This is, veiled cheap-shots aside, the closest thing to humility we've had from Sony.
7 years ago
GTPod wrote
The Brett wrote
They're sustaining a bit of loss with the hardcore fans willing to pay $1000, and now it'll be up to tactical strategies, game launches and price drops to see the PS3 coming out on top.
That'll be the one I'm guessing; I predict a well-timed price drop coinciding with the launch of a big title (FFXIII/GT5/MGS4 [too early maybe]/etc.) to say "look, it's slightly cheaper with the new game <x>!" If they pull that off, I reckon they'll nail it again.
Why drop the price when a killer app is released? thats when you get the most sales. icon_confused.gif

Karai Pantsu wrote
... and this whole thing has already been taken out of context and blown asunder. He specified that their market placement earned last-gen is giving people the slightly lofty idea that the PS3 is a sure-fire hit and will blaze a trail to the top leaving all competition in the dust. Which is obviously a little optimistic at this stage.
This is, veiled cheap-shots aside, the closest thing to humility we've had from Sony.
exactly.

by the way, when did you break the 1k post milestone you shifty bugger icon_razz.gif
7 years ago
crestfallen12 wrote
Why drop the price when a killer app is released? thats when you get the most sales. icon_confused.gif
Well what I meant (but barely expressed) was, this high price will still attract all the big Sony fans now, but if they were to bundle one of said games with a (keyword:) slightly cheaper console, it'll both become affordable to the masses and give them a massive incentive to buy.

It might not make sense, but then I rarely discuss matters like these, so I'm just inexperienced. icon_razz.gif But they're my musings/predictions.
7 years ago
Karai Pantsu wrote
... and this whole thing has already been taken out of context and blown asunder. He specified that their market placement earned last-gen is giving people the slightly lofty idea that the PS3 is a sure-fire hit and will blaze a trail to the top leaving all competition in the dust. Which is obviously a little optimistic at this stage.
This is, veiled cheap-shots aside, the closest thing to humility we've had from Sony.
How many times have Sony used the fact that they were on top last gen to sell their console at game conferences? They've created the unrealistic expectation and are now, once again, in damage control.
7 years ago
Jedi.Jell wrote
Karai Pantsu wrote
... and this whole thing has already been taken out of context and blown asunder. He specified that their market placement earned last-gen is giving people the slightly lofty idea that the PS3 is a sure-fire hit and will blaze a trail to the top leaving all competition in the dust. Which is obviously a little optimistic at this stage.
This is, veiled cheap-shots aside, the closest thing to humility we've had from Sony.
How many times have Sony used the fact that they were on top last gen to sell their console at game conferences? They've created the unrealistic expectation and are now, once again, in damage control.
Yeah but how many times have Sony been to the top. Playstation 1 was and so was Playstation 2 it's not that unrealistic to expect Playstation 3 but it's going to be a hard battle really imo. Bring on the games and fun icon_smile.gif
7 years ago
Jedi.Jell wrote
How many times have Sony used the fact that they were on top last gen to sell their console at game conferences? They've created the unrealistic expectation and are now, once again, in damage control.
Since when has Sony been the only company to big-note itself at a games conference... ?

Edit: No idea Crestfallen... not long ago now by the look of it. (secretly: I held a small party in honor of the occaision - punch was served)
7 years ago
narutofanx10 wrote
Yeah but how many times have Sony been to the top. Playstation 1 was and so was Playstation 2 it's not that unrealistic to expect Playstation 3 but it's going to be a hard battle really imo. Bring on the games and fun icon_smile.gif
How many times have they've suffered cynicalism and negativity, sure the piss on sony campaign is overdone and exagerrated but some points are valid though. Ps3 is too pricey, period.
7 years ago
GTPod wrote
^ A well formulated argument backed with strong evidence. Course, the evidence against is already in the article where Sony outline their modesty with regards to the PS3, but... shoot themselves in the foot at the end though I guess, but hey, they might be right.

Quote
If we were a distant third in the platform race, people would have a warm spot in their hearts for the good old days of PlayStation and they'd actually root for us to get back on top.
Am I right in noticing a little remark about Nintendo there? VC selling the Wii?
Oh please, they origionally thought the PS3 could win the format war for them
7 years ago
renegadesx wrote
Oh please, they origionally thought the PS3 could win the format war for them
The format war is over already..? icon_confused.gif

Damn... You blink these days, and you miss the whole thing...
7 years ago
Nev wrote
renegadesx wrote
Oh please, they origionally thought the PS3 could win the format war for them
The format war is over already..? :

Damn... You blink these days, and you miss the whole thing...
They thought the PS3 was going to sell as well as the PS2, and give an installed Blu Ray base, then with all those PS3's out there, studio's would really back blu ray.

I think they will both lose, DVD will be around for a very long time and will most likley finally be replaced when physical media does
7 years ago
renegadesx wrote
They thought the PS3 was going to sell as well as the PS2, and give an installed Blu Ray base, then with all those PS3's out there, studio's would really back blu ray.
http://www.joystiq.com/2007/02/05/ps3-driving-blu-ray-movie-sales-outpacing-hd-dvd/
7 years ago
renegadesx wrote
Oh please, they origionally thought the PS3 could win the format war for them
they still do:

Article wrote
and I think we're going to win in the long term."
7 years ago
This generation it will be much closer which is good for the consumer. Yes us. The market will split this generation with probably a 40,35,25 split. Who knows who will win but all three will survive. I predict Wii 1st, PS3 and xbox360 fighting out second and third with PS3 coming second due to asia.
7 years ago
The thing I don't understand is Sony's business model. I mean, it's a complete turnaround from their previous two consoles. They didn't care that much about graphical power before, and then all of a sudden with the PS3 they went all out trying to get the most powerful console. Doesn't make sense to me, seeing how successful their previous business model was.
7 years ago
^ Since when didn't they care about graphical power? "Toy Story graphics" sounds like a promise of supreme graphical power. icon_wink.gif
7 years ago
Sony overhyped their machine when the 360 launched, claiming that the "The next generation begins when WE say it does!", showing off the CGI Motorstorm and Killzone videos as gameplay, and generally saying that the 360 would not come close to the PS3 in terms of performance. Now that they can't deliver on this, it's because we got the crazy idea that the PS3 was going to make the 360 looks like an Atari 2600.

If Sony sacked Phil Harrison, Ken Kutagari and Kaz Hirai 2 years ago, there wouldn't be a problem now.
7 years ago
BovineDeath wrote
Sony overhyped their machine when the 360 launched, claiming that the "The next generation begins when WE say it does!", showing off the CGI Motorstorm and Killzone videos as gameplay, and generally saying that the 360 would not come close to the PS3 in terms of performance. Now that they can't deliver on this, it's because we got the crazy idea that the PS3 was going to make the 360 looks like an Atari 2600.

If Sony sacked Phil Harrison, Ken Kutagari and Kaz Hirai 2 years ago, there wouldn't be a problem now.
exaggerate much?
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