Speaking to Gamasutra, Director of External Production at SCEA Santa Monica John Hight said, "Certainly being able to sell globally on-line makes it easier to reach international and remote markets. On the business side, it also lowers our cost of sales and eliminates inventory risk. It should help curtail used game sales and piracy. And this new form of distribution will lower the barriers of entry for new developers," added Hight, before noting that, "We can try out new ideas in a low risk, quick feedback environment. We're looking for fresh, new ideas that fully exploit the power of PlayStation 3."
However, third party developers wishing to make use of the E-Distribution Initiative won't necessarily receive financial support from Sony itself, with Hight noting that Sony will, "fund development for first-party games and we are open to self-funded games."
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