Sony exec admits PS3 price is 'high risk'

PS3 News | But we'll be paying for potential.

Sony boss Howard Stringer - that's him to the left - has confessed that even he sees the PlayStation 3's hefty price tag as a 'higher-risk strategy', but has also gone on record to say that buyers will be purchasing a machine with 'potential'.

"Obviously, it's a higher-risk strategy - as all new inventions are," Stringer told a recent press conference. "But if the PS3 lives up to its total potential, then I don't think anyone will be worried about Nintendo or Xbox's cheaper price. The price of the PS3 is high, but you're paying for potential." The Sony CEO justified this potential by once again talking up the Blu-Ray format, stating that, "in Blu-Ray, movie makers are beginning to sense that the pendulum is swinging and swinging for a clear reason. Do you go for a cheaper transitional [format], or do you take a chance on future-proof, higher technology which will keep you going for many, many years?"

The PlayStation 3 is set to go on sale in both Australia and Europe on November 17th. Australian gamers will be paying $829AU for the budget 20GB model, and $999AU for the more expensive 60GB model. It's yet to be confirmed that the UK will be receiving the budget version of the console, though we do know that UK consumers will be paying £425 for the premium model.

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27 Comments

~DESTROY~

5 years ago

That sucks so much, I just bought all hdmi stuff and I cant run a PS3 through it even if I wanted to? Probably some 1080i option,
But thats still crap if you've just invested in hdmi.

I still havent found a TV with hdmi 1.3 and my TV is latest model toshiba so whens this hdmi 1.3 coming in I wonder??
Anyway Im speechless and I will be dissapointed if those with hdmi cant access 1.3 in anyway.

Sorry for being in a state of disbelief reality but hdmi is so new how can it be they are already superceeding it?? What a load of b/s its PS2 all over again.

adob0i

5 years ago

i think that the price of the ps3 is way too high. not a lot of ppl can afford that. and for that i think ppl would wanna buy Wii instead. im sorry to say ill be buying wii if the price of ps3 is too high.

adob0i

5 years ago

OMG so many bs with ps3.

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