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Kimberley Ellis
18 Jan, 2010

Activision sticking with DJ Hero brand

PS3 News | Activision is itching to scratch again.
While the first DJ Hero proved to be a solid entry into the world music video gaming (you can read about our thoughts of the game when we took it for a spin a couple of months ago in our review here), this entry wasn't met with the huge sales expectations that were imposed on the title thanks to the long-running successes of its predecessors in the Guitar Hero franchise. Though fans of the game will be pleased to note that Activision won't be pulling the plug on the IP just yet.

A recent interview with Game Informer has confirmed that the publishing giant is committing to the property in the long-term, with Activision CEO Bobby Kotick stating: "If you're going to make a commitment to doing something original, the odds are that you're not going to get it right on the first chance," Kotick told Game Informer. "I think DJ Hero is a really innovative product. I can't wait for you to see next year's."

"That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."

With the music category of titles sharply decreasing its sales in 2009, Activision will need to pull out the stops if DJ Hero is to be successful as its predecessors. Though the question remains, are gamers tired of music games in general or just tired of the over saturation of the genre?

Related DJ Hero Content

DJ Hero Review
12 Nov, 2009 You spin me right round, baby, right round.
DJ Hero might sell slowly in first months
26 Oct, 2009 But expected to grow over time.
DJ Hero Preview
25 Aug, 2009 A cynical cash-in on the music-game craze or something more?
3 Comments
4 years ago
Great news. DJ Hero is right up there with the best party games.
4 years ago
I think if DJ Hero was a runaway success, it would mean even more plastic peripheral games that take up space.

In saying that, I bought it, so they better bloody well make more games under the DJ Hero name.
4 years ago
PALGN wrote
Bobby Kotick stating: "If you're going to make a commitment to doing something original, the odds are that you're not going to get it right on the first chance," Kotick told Game Informer. "I think DJ Hero is a really innovative product. I can't wait for you to see next year's."
Read: If you're Bobby Kotick and you see a potential cash cow you have to milk it of every last drop.
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  Pre-order or buy:
    PALGN recommends: www.Play-Asia.com

Australian Release Date:
  28/10/2009 (Confirmed)
Publisher:
  Activision
Genre:
  Music
Year Made:
  2009
Players:
  1

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