"People are always wanting you to lower your price on hardware," said Tretton in an interview with Fast Company (via Eurogamer). "We could've come out with a PlayStation 2.5 for USD $299 or less, and in the first two or three years it would sell extremely well.
"But there would be a point where people would be going, 'I am not really seeing the incremental leap.' We feel that we're sacrificing the short term to pay dividends in the long term."
Instead, Tretton suggested that people should think like Sony are - that is, that the company will get the user base it wants slowly but surely over the PS3's ten-year lifecycle.
"People are having short-term thinking--the platform is not even three years old. It was USD $599; it's now USD $399. The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you'll get all the consumers you want. You won't get them all day one, but we're looking to get them over a ten-year period."


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