Today, Sony is fighting back at the claims with Sony Computer Entertainment Australia's Managing Director, Michael Ephraim went on record with IGN AU to lay down his side of the story.
Ephraim states, "you might have seen the local Microsoft press release that came out last week. Well, I want to tell you that that is completely wrong, because what they failed to communicate or add was the 5000 GTA PS3 bundles that were sold in that week. When you add that in, the PS3 SKU outsold the 360 SKU definitely. We can't comment on GTA numbers – just that one bundle and that PS3 outsold 360 at EB – and their figures aren't factored into GfK statistics."
Without the full sales figure details released to the public, neither side can proclaim themselves to be the better GTA IV console, but until they are made known, it looks like the PR war between Sony and Microsoft will continue.

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