PS3 sells faster than Xbox 360 during 2007 in Australia

PS3 News | Install base now 190,000.

The PlayStation 3 sold quicker than the Xbox 360 in 2007, according to a report in the Sydney Morning Herald.

According to the article, the install base for the PlayStation 3 in Australia is now 190,000, but this includes the 30,000 consoles that Sony gave away with purchases of a Sony Bravia TV, figures not included in tracked sales figures. However, even without these redemptions the PlayStation 3 outsold the Xbox 360 in Australia in 2007.

"If you stack us up against the competition, Blu-ray sticks out as one differentiator but the games will also start showing what PS3 can do this year," says SCE managing director Michael Ephraim. "And we'll bring the price down as soon as the manufacturing cost comes down. The PlayStation brand for calendar 2007 made up 43% of the total market. So the brand is very healthy."

Update - it has been revealed that contrary to the original article's implication, the Xbox 360 actually outsold the PS3 in Australia in 2007, shifting 159,000 consoles to the PS3s 155,000. However, the Xbox 360 figures cover the whole year, while the PS3 was launched in March. Specific Wii sales figures have not been released, but Nintendo's console outsold both of its next-gen rivals.

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51 Comments

renegadesx

5 years ago

Wow I did not see that comming. I knew that the race would be tighter in PAL territory than the 360 but that is impressive.

I guess I did nothing to help, made my decision of the 2 to get only 2 weeks ago, which was the 360. Yes renegadesx who started off here as an anti-Microsoft troll owns a 360. Doesn't mean I like Microsoft, I still hate them, but it's where the content is.

ppjim3

5 years ago

Australia's love (and blind faith?) in Sony continues. Even with the negative press the PS3 has been getting (warranted or not) there was no way it would last in Australia where nothing can touch PS-brand domination that's gone on for over a decade now

Oh well - in the big scheme of things our sales down under mean little to these companies I'm sure. Bah.

bozza

5 years ago

Big surprise for me too, i honestly didnt expect many people to justify the cost especially with the lack of games (which should change this year) compared to the price and title list of the 360.

trixSTAR

5 years ago

I am glad to see us Aussies aren't just putting blind faith in MS like the Americans.

I own a PS3 and a wii, both have provided many hours of entertainment.

undeadseth

5 years ago

Wow, well there you go. I have to say that this surprises me as right now the 360 is the better option. There is no bias here either, I own them all

Passa

5 years ago

trixSTAR wrote

I am glad to see us Aussies aren't just putting blind faith in MS like the Americans.

I own a PS3 and a wii, both have provided many hours of entertainment.

Blind faith in MS?.. I'm actually sad to see Aussies go by brand name recognition (looking at the titles selling well on the PS3, they definitely aren't getting it for it's good exclusives like Heavenly Sword, Ratchet and Clank and Uncharted)..

Devotion to a console manufacturer is incredibly stupid, these are huge international companies that would sell your internal organs if you gave them the chance. Ideally I'd want to see news that all three consoles are neck and neck, at least then the big three would be under pressure to release better games and whatnot.

SoxyRob

5 years ago

hmm... this is strange. Even one of my stingy friends has a ps3 now. Maybe cost wasn't such a big issue for the machine after all. Didn't think it would outsell the 360 till its next price drop. oh well, good for sony.

pdaddy

5 years ago

When there are more than 2 consoles out vying for people's attention, there is usually one which suffers badly. In this generation each has done its own to make their console stand out.

Microsoft got out first and wowed us all with high definition.
Sony came out with a hugely powerful machine that CAN do more than the others (Blu-Ray, wireless OR connected internet without having to buy another addon like Nintendo or XBOX, bigger hard drives, etc) but that makes you pay for it
Nintendo came out with a console that really is miles apart in content and play power.

Truth be told the PS3 and the XBOX are similar consoles in their games at the moment, but it would appear that XBOX has done its dash with all its cards on the table (Gears of War out, Mass Effect out, Halo 3 out) while the PS3 is starting to rev up with its titles coming (MGS4, GT5, God of War 3) and the promise of things like Play TV and HOME. It could be this potential that people are seeing and wanting..

Or I could have just rambled for nothing...

Mr Blimson

5 years ago

Good on Sony, but by far the best news of that article is the confirmation that Play TV is comming to Australia. I was worried that it might not make our shores.

Mr Waffle

5 years ago

Erm... didn't it come out in 2007? So how is it a relevant comparison at all? Of COURSE it's going to sell well, it's the first year it's available!

Quote

The PlayStation brand for calendar 2007 made up 43% of the total market.

And how much of that is the PS3? PS2 and PS3 market shares aren't exactly the same, what with the lack of compatibility and all...

Skiller

5 years ago

Mr Waffle wrote

Erm... didn't it come out in 2007? So how is it a relevant comparison at all? Of COURSE it's going to sell well, it's the first year it's available!

Yer but it's probably offset by the fact it was only available for 3/4 of the year instead of the full 12 months for 360, also halo 3 was released so I say it's no excuse for MS

I'm glad more people are getting the PS3 it's easily the cheapest now (if you ever play online) and it's also the most powerfull and full featured console, no other console has anything that the PS3 doesn't (tho clearly wii has a far better implementation of it's motion controls).
That said tho you'd be buying the PS3 on future potential or blu-ray as the 360 has the best games library at the moment (if you like fps games at least).

cdkane

5 years ago

I also think the HD Format war also played a part in this.

Since Warner sided with bluray we are starting to see the domino effect and people are now confident that they will actually get use out of the blu-ray component in the ps3.

On top of that the marketing on blu-ray (in Australia anyway) has been pushed far more that HD-DVD.

Retailers also would be pushing it as when someone comes into a shop looking for a HD player or a next gen console. Selling the PS3 then gives the sales person sale points for games and HD- movies.

Sony took a risk, and it is paying off, and people are coming to realise this.

Worldwide figures of console sales:
http://www.vgchartz.com/

As you can see, everywhere but America the ps3 is outselling the 360.
In Japan the 360 is hardly selling any in comparison.

LeonJ

5 years ago

trixSTAR wrote

I am glad to see us Aussies aren't just putting blind faith in MS like the Americans.

I see it as the opposite. Australians seem to go on brand instead of where the games are. The weekly sales charts seem to confirm that Australians really don't have good taste.

ohayes

5 years ago

Isn't this attributable to the fact the PS3 launched in 2007? that's 50,000 extra units alone or whatever it was

cmdwedge

5 years ago

LeonJ wrote

trixSTAR wrote

I am glad to see us Aussies aren't just putting blind faith in MS like the Americans.

I see it as the opposite. Australians seem to go on brand instead of where the games are. The weekly sales charts seem to confirm that Australians really don't have good taste.

Spot on, LeonJ. Aussies are Sony mad here.

I bought my 360 at launch because it had loads of great games (at launch!) and was reasonably priced. I didn't buy a PS3 because it had bugger all games that weren't already multi-platform, and it's basically just a device for allowing Blu-Ray to win the format war. Gaming is secondary to the mission.

Having said that, Sony have done some things very, very right with the PS3, but it has a few glaring problems to overcome before I buy -

Good:
Upgradable HDD.
Region-free gaming.
Design asthetic of the console itself.
Blu-Ray.

Bad:
Rumble-free controllers.
Region-locked HD video (Blu-Ray).
Price.
Price vs other regions.
Backward compatibility first stunted, then completely removed.

Ugly:
Michael Ephraim.
Ken Kutaragi.
In fact, the entire marketing team.

This is from someone who really used to believe in Sony - I've owned their TV's, PS1, PS2, PSP, mobile phones. Sony used to mean higher costs but better quality, now they're just cruising along on the merits of their past, rather than innovating.

evil_kenshin

5 years ago

cmdwedge wrote

Bad:
Rumble-free controllers.
.

There are rumble controllers, the dual shock 3. So that problem has already been overcome , people just import it form play-asia (to avoid the unfairly high prices it costs over here even for the regular controller)

Dracusis

5 years ago

It pains me to think how the sales histories would read if the PS3 was priced as aggressively as it is in the US market, or even the 360/Wii is in the Australian market.

Then again, if that were ever going to happen the 360 and the Wii would also be a bit cheaper too. Still, last time I crunched the numbers on the 40GB PS3 it was sporting a 20% higher mark-up than Xbox 360 Pro system when doing inflation comparisons between US RRPs and the AU RRPs.

I did a direct conversion using the current exchange rate, then found the percentage difference between the two and assumed the mean markup was mostly taxes (360 and Wii had similar percentages). If I applied that 'tax' percentage to the PS3 it was still about 20% (of the base pre-tax rate) more expensive.

Still, I love my PS3. And seeing Mass Effect for PC, I've almost no reason to want to keep my 360, if only NG2 wasn't a 360 exclusive damn it!

cmdwedge

5 years ago

evil_kenshin wrote

cmdwedge wrote

Bad:
Rumble-free controllers.
.

Yep, I know about DS3, and I look forward to it being released here! If it's not released here, you can't really count it. You could also argue that backwards compatibility is available, because you could always import a US console.

And if it's in Japan, and has been for so long, then why are Sony screwing Australia/Europe/US over and not releasing it in the West? Where's the love, Sony Corp?

LeonJ

5 years ago

It's actually quite funny. Europe and Australia are Sony mad and I don't think any Sony product will ever fail in those regions. Europe/Australia have more units sold then the entire US at this point. Yet Sony seem to screw over it's 'real' fanbase (and have been doing this for a long time ie BAD PAL converisons etc).

One thing I cannot understand is why are PAL gamers so loyal to Sony? I've been gaming for a long time and I really don't get it.

theory

5 years ago

I think it has a lot to do with casual gamers and the whole PS2 craze. If you ask them what they know about gaming they'd automatically say "Playstation" and I'd wager that a good deal of them don't even know that Sony manufacture the console. I know a few people that automatically dismissed the Wii and 360 and waited for the "real" gaming console. Brilliant marketing on Sony's part really.

john_solids

5 years ago

yeh i agree its not about what the hardcore gamers like or anything. its about the rest of the market, alot would of had a ps2 and enjoyed the experience and then a new playstation comes out why jump ship to something that they have probably heard problems about or not really paid any attention to.

admeister

5 years ago

theory wrote

I know a few people that automatically dismissed the Wii and 360 and waited for the "real" gaming console. Brilliant marketing on Sony's part really.

It's what the people want, Sony deliver it. $$$. The brilliant marketing here is really the success of the PS2, people have had a fantastic experience with it, they know what they want, more playstation.

theory

5 years ago

admeister wrote

theory wrote

I know a few people that automatically dismissed the Wii and 360 and waited for the "real" gaming console. Brilliant marketing on Sony's part really.

Isn't that what I just said?

evil_kenshin

5 years ago

cmdwedge wrote

evil_kenshin wrote

cmdwedge wrote

Bad:
Rumble-free controllers.
.

fair enough (i have a 60GB ps3, so the whole backwards compatibility thing is irrelevant to me since it works perfectly fine)

and also its not just Sony doing it, Nintendo & Microsoft screw Pal gamers over all the time (though Australia has it worse than Europe)

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