Speaking at an end-of-year financial call, Morhaime went on to mention that the upcoming expansion, Cataclysm is being developed to cater and attract a wider audience to continue playing.
"Our research shows that trial players who play World Of Warcraft past level 10 are much more likely to stick with the game for a long time. Currently, only about 30% of our trial players make it past this threshold. So anything we can do to improve the new player experience is a huge opportunity for us," he said.
"With Cataclysm, we will be overhauling the early gaming experience for players, bringing all of the content in World Of Warcraft up to our current design standards and ensuring that even new players to the game will experience the best work of our development team."
"This will also provide additional replay ability for our veterans players as well. In the long run, we hope that this effort will capture more players and drive continued growth. Development on Cataclysm is proceeding smoothly and we're making great progress due release in the back half of 2010."
Blizzard have also confirmed that Cataclysm will be released alongside the astronomically hyped sequel StarCraft II later this year. And by later this year, they may possibly mean 2014.
Nice, nice. 
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