Fischer's comments come after years of debate about the emerging role of casual gaming in the industry, and indeed, whether such a phenomenon can be said to exist. "For me, you are a gamer or non-gamer," claims Fischer. This certainly mirrors Nintendo's approach in recent years of creating so-called 'bridge games' which target both seasoned gamers and the unexperienced. "Someone who is fifty-years old who only plays Brain Training, but plays it like a core gamer is a core gamer," Fischer added.
Fischer also acknowledged a level of stigma around the term casual. "I don't like this word casual so much. Because people consider that casual needs to be something easy." Relatedly, we can assure all readers that reports of PALGN staff causing serious injury to themselves whilst playing Wii Fit are grossly exaggerated.


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