One such analyst, American Technology Research analyst P.J. McNealy, described the price points for the GBA SP and DS as "a solid combination to not only reach the kiddie market but also the 18-to 30 year-old demographic," before noting that the company's sales target of four million units could actually turn out to be a little conservative.
And, whereas in the past Nintendo could have been accused of not marketing all of their products to their full potential, the DS will be amply supported by Nintendo's biggest ever marketing campaign, with a cool $40 million wedge set aside for the US in the first six months alone. The campaign, which is set to include advertising in print, TV and cinema and the placement of 12,000 DS pods at retail outlets across North America, is said to be aimed at an older demographic. Clearly, Nintendo is going for the jugular in it's attempt to outperform Sony's PSP handheld. Naturally, the likes of any PAL region seeing such largesse from Nintendo's marketing kitty is a little unlikely, but the signs are nevertheless encouraging.
As for the launch line-up, we're still in the dark, though we're waiting for Nintendo's 7th October press conference with bated breath. What we do know is that a demo of Metroid Prime: Hunters will come with the handheld, while the PictoChat application will be built into the console itself.
More news as it breaks.
And I don't think the colours are 
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