"The strength of this brand continues to be proven time and time again. The success of the Game Boy Advance SP has been so wide-reaching that we have had problems fulfilling the local retail demand", says David Yarnton, Director of Sales and Marketing, Nintendo Australia.
Kmart's Buyer - Video Games, Scott Teal, reiterates David?s comments saying, "The Game Boy Advance SP range has been an outstanding success since launching at the end of March. Sales will continue to gain momentum with the addition of Flame in mid September. This item will definitely be on everyones Christmas list and we are expecting great sell thru results".
The Flame coloured Game Boy Advance will be on sale on September 19th for an RRP of $199.95

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