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David Low
04 May, 2006

Activision gets the Bond Licence

PALGN News | James Bond's Pro Skater 007?
MGM announced today that it has awarded Activision the rights to develop and publish games based on the James Bond license through 2014. Under the terms of the deal, Activision can develop and publish James Bond based games for PC, handhelds and consoles. They have the rights to the films, as well as original projects based on the adventures of 007. The Bond films have grossed more than $3.6 billion worldwide, so it's pretty much the biggest licences there is.

Travis Rutherford of MGM said, "MGM Interactive continues to work with best in class publishing and development teams, to ensure we deliver both memorable and fully immersive interactive gaming experiences for both core and mass-market gamers." Of course, the big question is: why did they change from EA, who until today had basically the same deal? 30 million games based on 007 have been sold, which is not such an impressive figure when you realise that a single game (Goldeneye for the Nintendo 64) accounts for almost half of those sales. Everything or Nothing was really the only EA-developed Bond game that received anything resembling critical acclaim, and critical bombs such as GoldenEye: Rogue Agent may have contributed to MGM moving on.

"James Bond is the ultimate action movie franchise, and we look forward to establishing a long-term relationship with MGM and EON," said Activision CEO Mike Griffith, "The James Bond franchise creates tremendous global expansion opportunities for Activision as it is one of the few video game licenses that appeals equally to domestic and international consumers. James Bond storylines are rich with style, drama and action, all of which lend themselves perfectly to developing extraordinary games that capture the thrill of being the most celebrated secret agent in the world."

No games have yet been announced as a result of this deal.

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11 Comments
6 years ago
Thank god for that! EA made a dogs ear of the Bond licence.
6 years ago
What a shock, and an awesome pick up for Activision.
6 years ago
Fingers crossed that they get some of the Call of Duty guys involved, Bond has sucked for too long.
6 years ago
MIkes wrote
EA made a dog's ear of the Bond licence.
My thoughts exactly.
6 years ago
How does this affect the possibility of Goldeneye 64 appearing on the virtual console? More of less likey than EA giving up the rights? Or can they make it avaliable through EA before 2007?
6 years ago
Just as unlikely.

Especially since Rare has said no games they have any control over will appear on the Virtual Console (we'll still get Diddy and Donkey Kongs).
6 years ago
Dang that Rare.
6 years ago
Do Rare still have control of Goldeneye though? I mean, while they have said no to their own franchises such as Banjo, does Goldeneye count if they don't own the Bond licence anymore?

Oh I don't understand this stuff anymore, I was always under the understanding that Nintendo owned all code for any game that was released on the Nintendo 64 so hearing Rare say no to their own games was confusing enough let alone a game that had a seperate licence. *sigh*
6 years ago
No, Rare do not controll goldeneye. Nintendo owned the licence and kept the rights to that game. So it's only Nintendo and Activision that need to be dealt with for online 60fps Goldeneye on Wii.
6 years ago
As I originally thought then.
6 years ago
I really liked Everything or Nothing. Production values were through the roof for that game. It was basically the most film-like Bond game of the lot. It had an original Bond-esque storyline, complete with mulitiple Bond babes (Heidi Klum, Shannon Elizabeth, Mya), an insane amount of star power (in addition to the affomentioned 3, Peirce Brosnan, Willem Dafoe, Judy Dench, John Cleese), and the gameplay was actually pretty entertaining. The vehicle sequences were a lot of fun (it used the NFS Underground system), and those 'Bond Moments' were really cool. It hasn't been all bad. Mostly bad, sure, but not all.
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