Home
Twitter
RSS
Newsletter
James Peter
03 Mar, 2010

EveryonePlays: Why EveryonePlays has a different message

PALGN Feature | ...and why it matters.
In this article James Peter, PALGN's founder and one of the folks behind EveryonePlays explains the thinking behind the message that is driving EveryonePlays - an R18+ rating protects children from mature games.

With today's launch of the EveryonePlays petition in GAME stores, a spotlight has been placed on our message - that an R18+ rating for video games in Australia would protect children. This is something of a step away from traditional arguments that have been used to lobby for an R18+ rating. These arguments include: that games should have the same rating system as films, that adults play games too and the rating system should represent that, that adults should be allowed to play what they want and Australia is the only developed country without an R18+ rating for video games.

While we certainly don't disagree with any of those points, we feel that the argument that an R18+ rating protects children is far more important; partly because it is so visceral, but mostly because recognising it is a consequence of most of the arguments mentioned above. While many opposers of the R18+ rating feel its absence would protect children, we believe the exact opposite.

Today's video game market is split into cultural halves embodied by two countries: Japan and America. These countries dominate the markets, so much so that most development studios generally develop specifically for one of these markets at the expense of any other. Australia and Europe participate in the market that America dominates. This is very important because it means that most of the games on Australian shelves were made for an American audience.

ESRB ratings system

ESRB ratings system
Close
The rating system in America is provided by the Entertainment Software Rating Board (ESRB). The older end of their rating scheme is;
TEEN (13+)
MATURE (17+)
ADULTS ONLY (18+)

Significantly, Walmart and other major department stores refuse to stock Adults Only titles. This means that many mature fighting, shooting and other adult themed games are shoehorned into the MATURE (17+) category as often as possible. The ESRB website lists only 24 games classified as ADULTS ONLY, but 1409 as MATURE.

When we take a look at this impact on the Australian market, we start seeing some very serious consequences. Australia's top end of the rating system for video games consist of only;
MATURE (15+)
BANNED (18+)

This puts Australia's Classification Board in a very hard place. They must either decide that a game is suitable for a 15 year old, or it must be banned for everyone in Australia. While in theory this should protect children from all mature games, the reality is far different. The Classification Board generally avoids banning games. Point 1 (a) of the National Classification Code reads "adults should be able to read, hear and see what they want". This is evidenced by the small number of games refused classification in Australia - only 33 in the last 10 years!

Removing the R18+ rating unbalances the system

Removing the R18+ rating unbalances the system
Close
So where do all 1400 games targeted at the 17+ audience in America go? They receive a Mature 15+ rating. As a result Australia has far more mature games available to 15 year olds than any other comparable country. There is a huge difference in the level of maturity between a 15 year old and a 17 year old. This is a disservice to all Australians. It misinforms parents and makes a parody of a system designed to keep adult games out of the hands of children.

However, opening up an R18+ rating solves this problem and keeps mature games out of the hands of 15 year olds. This is evidenced by the Pan European Game Information (PEGI) system used in Europe. Their system is very similar to a proposed Australian system that includes an R18+ rating. PEGI has a 16+ rating and an 18+ rating. Since 2003, 570 games have received the 18+ rating.

Games are not primarily made for 15 year olds. If violent video games are harmful to children, then not having an R18+ rating makes the problem significantly worse. We strongly believe that this is the major fallacy of the argument against the introduction of an R18+ rating.

It is clear that Australia's rating system is far behind the times. It does not account for the market nor the cultural forces present in today's society. While some people believe that not having an R18+ rating keeps mature games out of the hands of children, the above makes it clear that the opposite is true. In order to provide the correct information for parents and in order to protect children from mature games, we must add an R18+ rating to Australia's classification system for video games.

This is why EveryonePlays uses the message that an R18+ rating protects children. It speaks to the audience that need convincing the most and cuts to the heart of the poorly justified arguments against an introduction of an R18+ rating.

Read more at http://everyoneplays.org.au

Become a fan of EveryonePlays!

Follow EveryonePlays on Twitter!

Related Content

How to make a submission: R18 Public Discussion
23 Feb, 2010 All the information you need, to make a submission. UPDATE: Less than a week to go!
R18 discussion paper released
14 Dec, 2009 Government now taking public submissions.
Public invited to get involved in the R18+ debate
20 Apr, 2009 Discussion paper on the way.
47 Comments
3 years ago
One of the best articles ever put forward about the topic. It would be a huge injustice if PALGN was the only site that could see this article, is their any way that this can reach the eyes of the people that need to see it most?

(Other than us signing up to unrelated sites and spamming ofcourse XD, though in this case I so would if needs be)

Great article James
3 years ago
Nice article James. It really articulates that point (which I think is the strongest argument) very well.

I considered myself to be more informed about this issue than your average Joe, but I never knew that it was over 1400 games in the US, and nearly 600 in Europe that were restricted to 17-18+ gamers that are classed as 'suitable' for 15 year olds in Australia. I'd like to see Mr Atkinson and others who share his position to explain how it is appropriate that these games are available for 15 year olds here but considered inappropriate in the rest of the Western world.
3 years ago
Glad you like it.

It's actually an edited version of my submission to the classification review. Feel free to repost it in full elsewhere.
3 years ago
Brilliant article James!

I've got to say that personally over the last few months my attitude has changed as to why I wanted an R18+ rating.

Originally, I would rant and rave that I was being denied uber-gory zombie smashing and why the hell should I be denied that when I am an adult???

But with more reading and contemplation (and possibly the birth of my first son), I have swayed to the "won't somebody think of the children" side of things.

And you make it GLARINGLY obvious that the Oz system is broken when you post those kind of numbers in Australia vs the USA as to how many games fall into which categories.
That's a truly astounding figure.... and honest food for thought as to what our youth is being exposed to....

I'll say it again --> Great work!
3 years ago
James wrote
Glad you like it.

It's actually an edited version of my submission to the classification review. Feel free to repost it in full elsewhere.
Have you got your full submission anywhere that's viewable??
3 years ago
RooRage wrote
Have you got your full submission anywhere that's viewable??
I made two versions - one which matched their 250 word template and one larger one that's essentially this article. Here's a link anyway http://docs.google.com/Doc?id=dnvxkvw_25cgjqjcfw
3 years ago
A very well written and argued article James, but I was surprised you didn't have a graphic showing the approximate translation of ESRB rated titles to our current G-MA/banned system. A comparison to the NZ system which does incorporate the R18+ category could also be good.
3 years ago
Very convincing point and most likely to be the most successful one we will see. If even half of the submissions to the classification review are this good, we are in with a real chance.

Is there anyway to get this (either as is or in another revised form) into the mainstream media as a follow up to the telegraphs feature on Sunday? Maybe into the letters to the editor? It might be worthwhile reaching out to that audience to get some opinionated types taking notice
3 years ago
I must say. Epic article!!!
3 years ago
A well written and well presented article James; hopefully this is able to get the message through to some people still unsure about the situation.
3 years ago
Here's what they really need to do, remove the MA15+ rating altogether.

Introduce an R18+ rating, shift the old classification guidelines from the MA15+ rating to the new R18+ rating and don't introduce any new guidelines specifically for R18+ games.

That way, games that were sneaking in as MA15+ will now be classified R18+ and games that would have been refused classification, would still be.

Oh wait, the real objective of having an R18+ rating is so we can buy the violent games locally instead of having to import. My bad.

I hope Michael Atkinson doesn't read this comment then!
3 years ago
James, you hit the nail on the head! This article should be shoved under Michael Atkinson's nose and see what he has to say about it. After all he keeps preaching that it's all about protecting the children...
3 years ago
That makes so much sense, I'm amazed it's not already been adopted. When clear thinking like this isn't being picked up by government, it just goes to show how important this campaign really is.
3 years ago
I hope James doesn't mind me saying this, but this article is also a response to a mixed reaction that we've received. Hopefully now that readers have a better understanding of what we're on about here, that they're much more willing to join in the cause icon_smile.gif

And just to add a point that I've raised earlier, could you imagine if the devastation on the Australian gaming retail industry if the Classification Board got really tough and banned ALL 570 of the adult titles released since 2003? Between EB and GAME, there are around 500 stores across Australia. For argument's sake, lets say there are around 10 staff per store - meaning that there are 5000 Australian jobs at stake. And that's not including admin staff in back offices...

In my opinion, the points raised in the article and the retail argument are two that have been grossly underused in general. It's all good and well to say "We're adults so we should have a choice" (for all it's truth), but a more altruistic approach might just be what we need.
3 years ago
Nice work James, very succinct! Like Spanca I was unaware of the numbers behind the argument - it really puts the whole matter into a different perspective, changed from the 'this way of operating is unacceptable, games are misrated' to 'this way of operating is unacceptable, something needs to change before even more high impact titles are stuffed into MA15+ clothing'.

I wonder, could this perhaps be distributed as reading material to be placed alongside those in-store petitions?
3 years ago
Good article and this has also been my number 1 reason when I discuss the matter. Games like GTA4 shouldnt be MA rated.

3 years ago
A well written and explained article, thank you James. This subject matter needs, and is slowly gaining, more mainstream attention. We are meant to be a mature and democratic society, and thus should have the liberties to make our own decisions on what we (and our children) play.
3 years ago
Ugh, it's nearly as bad as when the irc crew (aka the special friends) used that spastic avatar of theirs as some sort of inside joke / elitist badge



The first comment, spacebreaks, i thought was from James, but then i thought it odd when he started to congratulate himself at the end of his post.
3 years ago
James - echoing people's reaction to your article. A piece of literary excellence. We could have a tag line for PALGN - "where journalism begins". The case study for newly enrolled students would be your article.
3 years ago
Hammering in the 'protecting children thing' might be the most effective way to get the message across to the public but don't you find it disgusting the Australian public responds to nothing else, and that we have to stoop to their level, and focus primarily on 'protecting the children'.

Its such a bloody disgrace because you know what, democratic freedoms are a lot more important that the g*dda*n children!!!
3 years ago
Great article. It illustrates what needs to be done.
3 years ago
Dissenting opinion here. I'm actually finding the "protecting the children" thing a bit hard to swallow. Technically I agree with the argument itself, but making this the core argument is inviting skepticism.

Firstly, most gamers want an R18+ rating system for clearly non-altruistic reasons, and it might backfire if this message of "protecting the children" is perceived by the neutral observer as dishonest.

Secondly, if the primary concern is the protection of children, then the solution is perhaps not an R18+ rating, but rather stricter enforcement of the existing MA15+ rating.

Again I'm in favour of an R18+ rating but this argument might not help the cause.
3 years ago
^You'd be surprised actually. Most of the non-gamers that I've spoken to about this, are actually very receptive to the argument that we've laid out here.

It's gamers that we seem to have a hard time accepting it... And I can guarantee that the vast majority of the gamers who don't (or don't want to get) are not parents...
3 years ago
It's not fair for either side to say that gamers just want more violence. In my opinion, violence in video games is comparble to swearing in comedy. Sometimes it is contextually appropriate and adds to the experience, other times it is needless and used only to mask poor quality or a lack of substance.
Add Comment
Like this feature?
Share it with this tiny url: http://palg.nu/3Wc

N4G : News for Gamers         Twitter This!

Digg!     Stumble This!

| More
Currently Popular on PALGN
Australian Gaming Bargains - 08/12/11
'Tis the season to be bargaining.
R18+ Legislation
R18+ Legislation
Naruto Shippuden: Ultimate Ninja Storm Generations Preview
Hands on time with the game. Chat time with the CEO of CyberConnect 2.
PALGN's Most Anticipated Games of 2007
24 titles to keep an eye on during 2007.
PALGN's Most Anticipated Games of 2008
And you thought 2007 was populated.