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Jason Picker
26 Oct, 2009

DJ Hero might sell slowly in first months

PALGN News | But expected to grow over time.
It’s unusual for a game publisher to be realistic about how their game might sell, especially when that publisher is responsible for the massively popular Guitar Hero franchise. However, Guitar Hero co-founder Kai Huang said during the PLAY Digital Media Conference in Berkeley that the company’s upcoming title, DJ Hero would probably sell slowly – at least initially.

"We're not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly," Huang said. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time.

"We've got a bit of a head start, people have an understanding what music games are, it has the 'Hero' brand on it," he said. "But at the same time, people don't know what a DJ game is, they don't know what you're supposed to do. Our strategy again is to focus on in-store demos.

"If you look at Guitar Hero 3, which to date has been the most successful Guitar Hero game selling 12 million units, it did take three iterations to get the game out there and for people to know how it works."

Activision will also be releasing Band Hero and Guitar Hero Van Halen during the Summer holiday season.

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16 Comments
4 years ago
Good point, but anything with "Hero" in the title will still be bought in the bucketloads.
4 years ago
and thats dj shadow on the article header...

<3 palgn.
4 years ago
Sounds like pre-emptive damage control.
4 years ago
If it sells bad they can say they said it would. If it sells well they can say it is exceeding expectations. Win/win for them.
4 years ago
After much deliberation, I've decided I don't need to get DJ Hero. Paying $179 when I've already got thousands of records and a handy pair of 1200s seems a little redundant yah'know?
4 years ago
I know plenty of guitarists that love to play Guitar Hero (myself included, but not enough to purchase it, just play it at parties) and it's completely different to actually playing guitar, DJ Hero might be like that too, you never know.
4 years ago
DJ Hero is $149 on all consoles in the new Myer catalog. Which is pretty good.
4 years ago
Phreakuency wrote
DJ Hero is $149 on all consoles in the new Myer catalog. Which is pretty good.
from memory its $125 at big w.
4 years ago
Pre-ordered from Target for $135.
4 years ago
jemist wrote
After much deliberation, I've decided I don't need to get DJ Hero. Paying $179 when I've already got thousands of records and a handy pair of 1200s seems a little redundant yah'know?
You'll crack. Replace Skinner with Jemist and rack with DJ hero.

Marge: Are you interested in that motorized tie rack Principal Skinner?
Skinner: Hmm.. it's awfully loud.
Marge: Well... you could always take the motor out, and use it as an ordinary tie rack!
Skinner: Hm, but now the ties are motionless. And those at the back are virtually inaccessable. Well... it's a new point that I only have one tie to begin with. I believe I'll pass........................................... Have you sold that tie rack yet?
Marge: No
Skinner: I'll take it.
4 years ago
I'll be getting it. Just because I can.
4 years ago
I think Kai's comments are pretty realistic given the more niche genre and higher learning curve of DJ Hero. I hope this game will be well supported, though, because it looks like it has potential.
4 years ago
Even if DJ Hero doesn't sell well as they expect it to, I'm sure it will sell much better than the US Beatmania (which utterly failed).
4 years ago
shinhawk wrote
Even if DJ Hero doesn't sell well to as they expect it to, I'm sure it will sell much better than the US Beatmania (which utterly failed).
Though if Beatmania was released now it would sell way better then it did when it first came out due to the popularity of music themed games with peripherals.

With Big Ws price for DJ Hero of $124 or so I am really tempted now to pick the game up.
4 years ago
Puddingfork wrote
I know plenty of guitarists that love to play Guitar Hero (myself included, but not enough to purchase it, just play it at parties) and it's completely different to actually playing guitar, DJ Hero might be like that too, you never know.
I'm all for rhythm games, I have plenty of Beatmania in my life.

Again, as a DJ... we're already playing other folks' songs. This game means I'll be someone playing someone who's playing someone else's songs. Pretty meta.

Part of DJing, for me, anyway, is that I have thousands and thousands of songs I can play and manipulate in my own little way... so just going by someone else's interpertration all the time just isn't too appealing in the end, you know?

Also, when it cones to having parties.. and there are turntables, records, and DJs around, we ain't gonna be rushing to play DJ Hero. It's no disrespect to the game, it's definitely a matter of personal opinion, which is what I'm happily sharin' with you folk.

..in the end, it just means I won't be buying it right away.

LeonJ's on the money... yeah, I'll crack. One day.
4 years ago
TheAnswer wrote
shinhawk wrote
Even if DJ Hero doesn't sell well to as they expect it to, I'm sure it will sell much better than the US Beatmania (which utterly failed).
Though if Beatmania was released now it would sell way better then it did when it first came out due to the popularity of music themed games with peripherals.
I would think it would sell well now too, but sadly due to the US version being a failure, I don't think Konami will be releasing Beatmania outside of Japan again. I can only hope that when Beatmania moves on to current gen consoles, they will release it outside of Japan. Though if its on the PS3, region lockout won't even be a problem.
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| More
  Pre-order or buy:
    PALGN recommends: www.Play-Asia.com

Australian Release Date:
  28/10/2009 (Confirmed)
Publisher:
  Activision
Genre:
  Music
Year Made:
  2009
Players:
  1

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