"We're not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly," Huang said. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time.
"We've got a bit of a head start, people have an understanding what music games are, it has the 'Hero' brand on it," he said. "But at the same time, people don't know what a DJ game is, they don't know what you're supposed to do. Our strategy again is to focus on in-store demos.
"If you look at Guitar Hero 3, which to date has been the most successful Guitar Hero game selling 12 million units, it did take three iterations to get the game out there and for people to know how it works."
Activision will also be releasing Band Hero and Guitar Hero Van Halen during the Summer holiday season.
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