Speaking with Conde Nast, Activision CEO Bobby Kotick said "It's not just about guitars," and that future games in the series will "include a lot of other instruments, vocals."
This is no doubt in response to the success of Rock Band, which allows players to bang on some drums and sing, as well as rock out on the guitar and bass.
Kotick noted that Activision's merger with Vivendi was also very beneficial for the Guitar Hero series, given that Vivendi owns the Universal Music Group, allowing Activision access to more songs. He also spoke of how successful the Guitar Hero series has been, and how it has influenced the success of the bands in the game.
"Guitar Hero takes an artist to a whole different place in the popular culture right now. Downloads on iTunes take off. The artist’s relevance and importance to 17-year-olds change in a way that you could never get in any other medium," gushed Kotick.
"Forty percent of its users are women. The age appeal is something we’ve never seen before—seven-year-olds who have no idea who Aerosmith is are playing the band’s music on Guitar Hero. So are 45-year-olds who spent a good portion of their lives following the band around."
The next game in the series, Guitar Hero: Aerosmith, hits shelves in June, with Guitar Hero: On Tour for the DS expected to arrive sometime this year. No doubt more sequels will follow soon after.
Loading...
